Own the map in every zip code you service.

The engagement

What actually happens, step by step

No mystery, no black box. This is the sequence we run on every account, in this order, because each step makes the next one work harder.

1. 01Before anything is touched

   Grid scan and baseline

   We measure your Google Maps position from dozens of points laid out across your service area, for the keywords that actually produce booked jobs. That produces a map: green where you hold a top-three position, yellow where you are close, red where you do not appear at all.

   Almost every contractor is surprised by this, because a single rank check describes one spot and the map describes the business. It is normal to find you own the zip codes around the shop and are invisible across the half of the metro you built the company to serve.

   What you get

   • Your real coverage map, not an averaged position
   • The keywords that matter, separated from the ones that flatter
   • A fixed set of grid points we will re-measure against forever

   You keep this scan whether or not we work together.

2. 02Same week

   Competitor teardown

   We take the three businesses currently holding the pack for your highest-value term and pull apart what Google is rewarding them for. Primary category, secondary categories, service list depth, review rate and recency, what their site says about where they operate.

   This is what turns the strategy from opinion into evidence. If all three are filed under a category you are not in, the investigation is over and you have your first fix.

   What you get

   • Category benchmark against whoever is actually winning
   • The gaps that explain their position, ranked by effort to close
   • An honest read on how hard your market is

   Sometimes this step finds the whole problem in an afternoon.

3. 03First few weeks

   Profile rebuild

   Primary and secondary categories set against the benchmark. Every service you sell listed and described, not three of them. Service area set to where your trucks genuinely go, because an optimistic radius dilutes every signal you have across territory you cannot service.

   Then the boring, load-bearing part: name, address and phone identical everywhere they appear. Conflicting details cap what the profile can ever rank for, and after a rebrand or a move they are almost always broken somewhere.

   What you get

   • Categories and services rebuilt for eligibility, not for tidiness
   • Accurate service area and consistent NAP across your citations
   • Photo and post cadence set up as a habit, not a one-off

   We change one major thing at a time so we can tell what worked.

4. 04Built in, then ongoing

   Review system

   Reviews get handled as a rate, not a trophy. A contractor with forty reviews arriving every month beats one with three hundred that stopped two years ago, because recency is what Google can read as evidence of a live business.

   Since March 2026 Google parses review content for relevance rather than counting stars, so a review that names the service and the city does work that a generic five star does not. We build the request into how your crews already close out jobs, so it keeps running after we stop pushing.

   What you get

   • A request process attached to job close-out, not a separate chore
   • Prompts that encourage service and location detail
   • A response routine, because owner responses are read too

   We never write, buy, incentivize or gate a review.

5. 05Ongoing

   Content and proximity

   Proximity is the hardest ranking factor to move, by design, because Google is genuinely trying to show a homeowner what is near them. What we can do is maximize every other signal until your effective radius is two or three times what it was.

   That means service pages built around the searches that produce booked jobs, market pages only where you can say something true and specific, citations that corroborate where you operate, and internal links that state the relationship between service and place instead of leaving Google to infer it. Not eighty templated city pages. Google spent the March 2026 core update dismantling those, and home services took the worst of it.

   What you get

   • Pages worth ranking, written to produce a phone call
   • Citations that agree with each other
   • Structure and schema that answer engines can quote

   Fewer pages, each one defensible. We have been hired to clean up the alternative.

6. 06Every month

   Re-scan, report, adjust

   The same grid, the same points, the same keywords. That is the whole discipline. If the green area grew, something worked. If average position improved while the green area shrank, you got better where you already won and lost ground where you were marginal, which looks like progress on a chart and is usually worse for revenue.

   Next to that sit the calls and forms the rankings produced, because rankings are the input and booked jobs are the output. We have seen a client lose two average positions and gain calls, since the positions lost were in zip codes they did not want.

   What you get

   • Month-over-month coverage map you can check rather than trust
   • Calls and forms tied to the source that produced them
   • A short call on what we are changing next, and why

   Nobody can guarantee a specific ranking. We report what moved instead.