Service · United States
Google Business Profile optimization for contractors
Your profile decides which searches you are allowed to compete for. Most contractors we take on are losing to companies with fewer trucks and worse reviews, purely because their profile is built wrong.
A Google Business Profile is not a listing. It is the entity Google ranks in the map pack, and it carries a set of signals that decide your eligibility before proximity or reviews are even considered. Primary category is the heaviest of them. Pick "Contractor" when your money term is "roof replacement" and you have quietly removed yourself from the result that pays your salespeople.
We rebuild the profile against what is actually ranking in your city. That means pulling the categories used by the three companies currently holding the pack for your highest-value term, matching or bettering them, then filling the parts most contractors leave empty: every service listed and described, a service area set to the counties you truly run, products where the category supports them, and a photo cadence that does not die after week three.
Reviews get handled as a rate, not a trophy. A roofer with 40 reviews arriving every month beats one with 300 that stopped in 2023, because recency is what Google can read as evidence of a live business. We install the request process into how your crews already close out jobs, so reviews keep landing after we stop pushing.
None of this is clever. It is the unglamorous work that decides everything downstream, and it is the reason a $40M contractor can be invisible in half its own metro while a two-truck operation owns the map.
What the work includes
Category benchmarking
Primary and secondary categories set against everyone currently holding the top three for your money term in your metro.
Full service build-out
Every service listed and described, so the profile is eligible for the long-tail jobs your competitors never show up for.
Service area truth
Set to where your trucks actually go. An optimistic radius dilutes every signal you have.
NAP consistency
Name, address and phone identical everywhere they appear. Conflicting details cap what the profile can ever rank for.
Review velocity system
Built into job close-out, so reviews arrive steadily instead of in one burst before a slow season.
Ongoing posts and photos
Profiles that go quiet lose ground to profiles that do not. This is a cadence, not a setup task.
Questions
What does Google Business Profile optimization actually involve?
Primary and secondary category selection, a complete service list with descriptions, an accurate service area, consistent name address and phone details everywhere they appear, photo cadence, posts, and a review process that produces steady recent reviews. Category choice alone frequently decides whether a profile can rank at all.
How much does the primary category matter?
It is usually the single biggest lever on the profile. Google uses it to decide which searches the business is eligible for, so a profile in the wrong category can be invisible for its most valuable term no matter how strong its reviews, proximity or website are.
Can a service area business rank without showing an address?
Yes. Service area businesses rank without a displayed address, but the service area has to be set accurately and the rest of the profile has to be complete. Hiding the address makes proximity harder to control, which is exactly why grid measurement matters more for contractors than for storefronts.
How many reviews do I need to rank?
There is no threshold. Rate and recency matter more than total, and relevance matters more than both, reviews that mention the service and the city do more work than generic five stars. We have moved contractors into the pack with fewer reviews than the competitor they displaced.
Keep reading
Service
Map pack ranking
Ranking number one from your own shop is easy and close to worthless. The money is in the zip codes where you do not appear at all.
Selective
Market expansion
You have the crews and the capacity. You are winning near the shop and losing everywhere else. At that point optimization is no longer the constraint.
Find out which zip codes you are invisible in.
A grid scan measures your Google Maps position from dozens of points across your service area and shows you the map. No obligation, and you keep the scan either way.
Free grid scan