Case studies · opened up end to end

The whole engagement, not the best slide.

A results panel shows you the keyword that worked. A case file shows you every keyword we tracked, both scan dates, what the coverage produced, and the terms that went nowhere. If a case study only contains wins, somebody edited it.

5

Case files published

33

Keywords tracked on locked grids

31

Keywords that improved

12

Started at zero top-three coverage

Painting contractor

Texas, three metros · February to April 2025

Fifteen days from baseline to a measurably bigger map.

A painting contractor covering three Texas metros was ranking around its shops and nowhere across the rest of each city. Four keywords, one grid, fifteen days to the first re-scan.

46.8% 66.9%

Top-three map coverage

54 134

Direction requests

17 29

Phone calls

4 of 4

Keywords improved

Worth an estimated $9,100 a month at 35% close and a $2,000 job. Modeled from measured leads, not invoiced

Before Google Maps ranking grid before for "affordable painters", Painting contractor
After Google Maps ranking grid after for "affordable painters", Painting contractor

4 keywords tracked · 4 improved · client anonymized

Med spa and weight loss clinic

Texas metro · June to July 2025

Seven keywords, all starting at zero.

Every tracked term returned the same baseline: the clinic held a top-three position at none of the grid points. Twenty-nine days later one term covered 93.5 percent of the map.

0% 93.5%

Top-three map coverage

7 of 7

Keywords started at zero

176 695

Website clicks

16 50

Phone calls

Worth an estimated $4,700 a month at 35% close and a $1,200 job. Modeled from measured leads, not invoiced

Before Google Maps ranking grid before for "med spa weight loss near me", Med spa and weight loss clinic
After Google Maps ranking grid after for "med spa weight loss near me", Med spa and weight loss clinic

7 keywords tracked · 7 improved · client anonymized

Landscaping company

Mountain West · March to July 2025

A service-area business that was only winning near the yard.

Coverage on the core service term sat at 2.4 percent of the grid. Twenty-eight days later it was 29.6 percent, and direction requests were running 124.7 percent above the same month a year earlier.

2.4% 29.6%

Top-three map coverage

+124.7%

Direction requests

90 162

Website clicks

2 of 2

Keywords improved

Worth an estimated $9,000 a month at 5% close and a $1,800 job. Modeled from measured leads, not invoiced

Before Google Maps ranking grid before for "landscaping services near [city]", Landscaping company
After Google Maps ranking grid after for "landscaping services near [city]", Landscaping company

2 keywords tracked · 2 improved · client anonymized

IV therapy clinic

Colorado metro · March to July 2025

Five direction requests in six months, then three hundred and ninety two.

The clinic held a third of the grid on its lead treatment term and almost nothing in walk-in intent. Both moved, and the direction request number moved the furthest.

5 392

Direction requests

33.7% 92.9%

Top-three map coverage

13 30

Phone calls

+82.7%

Website clicks

Worth an estimated $1,260 a month at 5% close and a $300 job. Modeled from measured leads, not invoiced

Before Google Maps ranking grid before for "nad injections", IV therapy clinic
After Google Maps ranking grid after for "nad injections", IV therapy clinic

2 keywords tracked · 1 improved · client anonymized

Personal injury firm

Market withheld at the client’s request · April to July 2025

Eighteen keywords tracked. Seventeen went up. One went down.

The largest keyword set we have published, in one of the most contested local categories there is, reported in full including the term that lost ground.

0% 99.4%

Top-three map coverage

17 of 18

Keywords improved

4

Keywords past 85% coverage

18

Keywords on one locked grid

Before Google Maps ranking grid before for "dog bite lawyer", Personal injury firm
After Google Maps ranking grid after for "dog bite lawyer", Personal injury firm

18 keywords tracked · 17 improved · client anonymized