Case file 04 · IV therapy clinic · Colorado metro
Five direction requests in six months, then three hundred and ninety two.
The clinic held a third of the grid on its lead treatment term and almost nothing in walk-in intent. Both moved, and the direction request number moved the furthest.
5 → 392
Direction requests
Six months against the prior six
33.7% → 92.9%
Top-three map coverage
Lead treatment term, 42 days
13 → 30
Phone calls
Up 131%, six months
+82.7%
Website clicks
Year over year
What that extra demand is worth
$1,260 a month
About $15,100 a year, before any membership.
(64 directions x 5%) + (3 calls x 35%) = 4.2 patients x $300
Estimated, not invoiced. The leads are measured, the close rate and the job value are assumptions we hold under the industry benchmark. See the whole calculation
"nad injections"
Top-three coverage 33.7% to 92.9%
The situation
What the baseline actually showed.
This clinic was already ranking. That is what makes it a useful case, because the common assumption is that map work is only for businesses starting from nothing. A third of the grid on the lead treatment term is a real position and it still left two thirds of the metro being served by somebody else.
The direction request baseline told the sharper story. Five direction requests across six months, for a clinic people physically walk into, means the profile was almost never the one a nearby searcher picked. Direction requests are the closest thing a Google Business Profile has to a purchase intent signal, because nobody asks for driving directions to a business they are researching.
The second tracked term returned zero coverage and stayed there, which is covered honestly in the table below.
Goals and measurement window
What we set out to move.
Two treatment terms were tracked. One where the clinic already had a position to extend, and one where it had none, to test whether the category could carry a second service.
- Take the lead treatment term from a third of the grid to the majority of it
- Lift direction requests, the intent signal that matters most for a walk-in clinic
- Grow phone calls and website clicks alongside, so the gain is not a single metric
- Establish whether the secondary term was reachable from this profile
Measurement window: March to July 2025
What we implemented
The work, in the order it ran.
-
Grid scan and baseline
March 11, 2025
Grid locked across both treatment terms. The lead term baselined at 33.7 percent top-three coverage, the secondary at zero.
-
Competitor teardown
Same week
Pack holders on the lead term benchmarked for category, service depth and review recency. The gap analysis pointed at service list depth rather than review volume.
-
Profile rebuild
Weeks one to three
Categories reset against the benchmark. Every infusion and injection the clinic offers listed and described in the language patients search for. Service area set to the real catchment. Name, address and phone made consistent across citations.
-
Review system
Built in, then ongoing
Review requests attached to appointment close-out, prompting the treatment name and the area. For a clinic the review is doing double duty, since it carries both trust and relevance.
-
Re-scan, report, adjust
April 22, 2025
Same grid, same points. The lead term reached 92.9 percent top-three coverage. The secondary term did not move and is reported as it stands.
This is the same sequence every account runs. See the full process
Before and after
Every keyword we tracked, including the ones that barely moved.
Top-three coverage is the share of grid points where the profile held position one, two or three. Same grid, same points, both dates.
| Keyword | Before | After | Scan dates | Days |
|---|---|---|---|---|
| nad injections | 33.7% | 92.9% | Mar 11, 2025 → Apr 22, 2025 | 42 |
| stem cell treatment | 0% | 0% | Mar 11, 2025 → Apr 22, 2025 | 42 |
"nad injections"
33.7% → 92.9%
"stem cell treatment"
0% → 0%
What the coverage produced
Rankings are the input. This is the output.
Read from the client's own Google Business Profile performance panel. Each row compares a period against the period immediately before it, or against the same period a year earlier where the row says so.
| Metric | Before | After | Change | Window |
|---|---|---|---|---|
| Direction requests | 5 | 392 | +7,740% | Last 6 months against the prior 6 |
| Direction requests | 61 | 132 | +116% | Last 30 days against the prior 30 |
| Phone calls | 13 | 30 | +131% | Last 6 months against the prior 6 |
| Website clicks | 118 | 169 | +43% | Last 3 months against the prior 3 |
| Website clicks | Prior year | 95 | +82.7% | April to May 2025 against April to May 2024 |
Source: GBP performance panel · GBP performance panel, year over year
What that demand is worth
The calculation, with every assumption showing.
One number here is measured and two are assumptions. They are laid out separately so you can throw ours away and put your own close rate and your own average job in their place. Your numbers are the only ones that matter.
- +64 directions and +3 calls a month Measured
- Measured. Direction requests went 5 to 392 across six months, which is about 64 extra a month. Phone calls went 13 to 30 over the same window, about 3 a month.
- 5% on directions, 35% on calls close rate Assumption
- Assumptions. Directions are modeled far below the phone lead benchmark because they are a weaker signal, even though for a walk-in clinic they are the closest thing a profile has to purchase intent.
- $300 average job Assumption
- Assumption. A first drip runs $130 to $325 in 2026, so this is one visit plus part of a second. Memberships run $99 to $199 a month and multiply it.
(64 directions x 5%) + (3 calls x 35%) = 4.2 patients x $300
$1,260 a month
About $15,100 a year, before any membership.
Read this before you quote the number
This is a model, not an invoice. The lead figure is measured off the client’s own Google Business Profile. The close rate and the job value are assumptions, both held at or below the published benchmark, and both printed above so you can replace them with your own. We did not follow these leads to signed jobs or paid invoices, so this is what the extra demand is worth at those assumptions, not revenue we have verified.
Benchmarks used: Invoca home services lead conversion benchmarks 2026, phone leads convert at 46% · IV Therapy Finder, 2026 pricing guide
How this was measured
So you can check it rather than trust it.
Rankings are measured with a geo-grid, not a single rank check. The scanner queries Google Maps from a fixed lattice of points spread across the client’s service area and records the business position at every point. Top-three coverage is the share of those points where the profile holds position one, two or three.
The same grid, the same points and the same keywords are used for the baseline and for every re-scan. Moving the grid between scans would make the comparison meaningless, so the grid is locked at baseline and never changed.
Call, website click and direction request figures are read from the client’s own Google Business Profile performance panel, comparing a period against the immediately preceding period of equal length, or against the same period a year earlier where stated.
Every scan carries its date. Both dates are printed next to every row in the keyword table below, so any claim on this page can be checked against the pair of images it came from.
What these numbers do not say
- These results were selected. They are not typical of every engagement and they are not a forecast of yours.
- Google Business Profile performance figures measure demand reaching the profile. They are not signed jobs and they are not revenue. This page does not claim either.
- Nobody can guarantee a Google ranking. Positions move with competitors, categories, proximity and Google’s own updates.
- A jump from a base of 5 produces a headline percentage that sounds larger than the underlying change. The raw numbers are printed next to it for that reason. Read 5 to 392, not the percentage.
- One of the two tracked keywords did not move at all. It is in the table. A case study that only shows the keyword that worked is a brochure.
Client name, city and profile ID are withheld on every case study we publish. Contractors get called by vendors the moment they show up in a results page, so we do not put them there.